SENTIMENT ANALYSIS OF COVID-19 VACCINATION POSTS ON FACEBOOK IN INDONESIA WITH CROWDTANGLE

SENTIMENT ANALYSIS OF COVID-19 VACCINATION POSTS ON FACEBOOK IN INDONESIA WITH CROWDTANGLE

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COVID-19 was declared a pandemic by the World Health Organization (WHO) in early 2020.The Indonesian government has taken steps to stop COVID-19 from spreading, one of which is vaccination.However, not everyone thinks vaccination is a good idea.Like in other countries, Indonesian people responded in different ways to COVID-19 vaccination posts on social media, be it from government officials or news portals.

Public responses can be used to help the government make a better vaccination strategy to end the pandemic in Indonesia.Using the lexicon method in determining the sentiment in COVID-19 vaccination posts on Armored Vehicle Facebook, this research found that unlike news portals that tended to post a more balanced content (36% positive, 20% negative, and 44% neutral out of 23,623 posts, min score = -19, max score = 24, mean = 0.25, SD = 1.43), government accounts posted much more positive Servo content, both in quality (min score = -15, max score = 40, mean score = 4.

16, SD = 6.76 ) and quantity (69% positive) than they did the neutral (15%) and the negative content (16%) out of 723 posts.Subsequent analysis with Two-Way ANOVA tests discovered that COVID-19 vaccination posts by the news portals elicited more varied reactions from the public than government accounts that tended to elicit mostly positive reactions.Also, both the content sentiment of COVID-19 vaccination posts in Indonesia and the account types making those posts, as well as their interaction terms do have an impact on how the public responds to them.